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What Is Personal Branding and Why You Need It

By Janice Michel

branding personal

You probably have personal tales of brand recognition in your own life, whether it is from your own childhood or watching your kids. Companies work hard to gain that status, and you can too! While sprouting arches from your head is an unlikely idea, you can determine what is personal branding to you. Practically everyone […]

Filed Under: Branding And Targeting Tagged With: personal brand

How to Build a Brand Name for Your Company

By Janice Michel

branding a company

Brand recognition is one of the most powerful forces in the business world and you need to learn how to build a brand and tap into this resource. A strong brand reputation will increase your sales and your ability to grow the business. Do you know the current reputation of your company? If you have […]

Filed Under: Branding And Targeting Tagged With: branding

What Is a Target Market and How to Define Yours

By Janice Michel

targeting a market

Every product and service on the market today is designed to serve the needs or wants of a particular group of people. What is a target market to one business might not be for the next. Therefore, it is vital that you develop an understanding relevant to your specific offerings. A wide range of demographic […]

Filed Under: Branding And Targeting Tagged With: targeting the market



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